As with any revelation, understanding the need to innovate in older areas of business doesn’t instantly make it so. What are the next steps? How can dated companies begin to reinvent themselves and their industries? advertisement One of the easiest ways for older companies to adapt to modern ...
This is two great reasons why companies, particularly those invested in infrastructure and systems, need to take a customer-centric approach to running their business and innovation. Both Singtel and Comfort need to move away from the thinking that they are infrastructure providers or owners to prov...
Crandell, Christine
A: The market changes quickly, and failure to innovate can lead to being eliminated.B: Innovation is not only about products, but also includes services, marketing, and other aspects.A: For example, using an app to order takeout is an innovation.B: Innovation can create more va...
So if the CEO isn’t someone who can innovate, then who should? I believe a new role, which I call the Chief Entrepreneur (CE), is needed for 21st century companies to remain relevant. The CE’s core function is to invent the future of the company, while the CEO runs the existi...
Another vital role of the CMO in 2019 and beyond is to drive innovation. In today’s world of digital technology and Big Data, marketing is evolving faster than ever before. Businesses need to be creative and innovate if they’re going to stand out from their competitors. ...
2. Use vertical innovation to develop new business models Traditionally, companies innovated horizontally along the value chain. With smart connected products, industrial manufacturers can innovate vertically. They can elevate the smart connected product stack by embedding intelligent systems and software for...
Mobile OEMs are now part and parcel of the mainstream, and a prime example of why marketers need to keep an eye on the evolution of the industry so they can continue to adapt, innovate, and thrive. In an industry that is constantly innovating, marketers need to be familiar with all the...
Adopting Platform-as-a-Service (PaaS) offers tangible benefits that enhance the capacity of enterprises to optimize and innovate their technology practices. Here are the key advantages presented in a professional yet accessible manner for an audience with basic IT knowledge: ...
While concerns over intellectual property, return on investments, and various unforeseen consequences of open innovation are all valid, what we are experiencing now is an opportunity to innovate through and beyond the crisis. We have discovered a number of lessons that can help companies to not onl...