Our research has shown that people demonstrate a preference for ads with less text. Previously, if 20% of an ad image’s area was text, it was not approved to run on Facebook, Instagram, or the Audience Network. Some advertisers think this can be confusing, as it’s not always clear ...
I knew this could not be true and a quick Google search found that others have come to the same conclusion – So be warned! And of course, if the “powerful, extremely well-funded” SecuredStatus site can figure this out why can’t Facebook? Are they even trying? Shame on t...
Facebook: Why Mobile Ads Could Be Better Than Desktop.SavitzEricEBSCO_bspForbes Com
Here’s a rundown on how they work and how your business can take advantage. Facebook Calls Them ‘Sponsored Stories’ If you are looking for “Social Ads”, you aren’t going to find them. Facebook calls them “Sponsored Stories”. You can see how they define them in the video ...
One way to get the most out of your Facebook ad strategy is to create optimized Facebook Ads targeted at the right audience. By leveraging optimized ads, you can better allocate your PPC budget and better promote your brand.We’ll show you how to make a great ad to achieve the...
As many as 57% of marketers use Facebook to market their business. In comparison, 55% use Instagram and 52% use YouTube—the former of which is owned by the same parent company as Facebook, Meta. With this in mind, being present and running ads on Facebook should be part of any ...
You might think I’m out of my mind when I say this... Every so often I write bad Facebook Ad copy on purpose. But don’t worry. I haven’t lost my mind. There is a method to my madness and in this post I’ll explain everything. Including my approach to
These small interactions can matter just as much as the ad copy when it comes to gaining more conversions, and we’re going to take a closer look at why. Why Your Facebook Ads Need Social Proof If you see a Facebook ad with fifty positive comments (even from people who haven’t ...
When you understand what works and what doesn’t, you can allocate your budget more effectively, improve ad relevance, and ultimately achieve a higher return on investment. ‘I love Meta ads because they’re perfect for my creative side and work great on such a visual platform. Since people...
Source: Facebook Try to broaden your audience and let the Facebook algorithm adapt to and learn to bring the right people to your ads. Take the most advantage of the demographics, interest and behavior on Facebook. You can always change the demographics to include a larger group or narrow ...