Kenneth Frazier (Contributor)
Why is a CTA important? Strategic calls-to-action (CTAs) can help you guide your visitors through the buying journey and directly impact your conversion rates. A really effective CTA will do wonders at drawing visitors’ attention, piquing their interest, and eloquently guiding them through the ...
In today’s digital age, a website is often the first point of contact between businesses and potential customers.The Power of First Impressionscannot be understated; within mere seconds, visitors form an opinion about a brand based on its web design. This initial impression can captivate or d...
Call-to-Actions tend to use imperative verbs so as to incite action. Source: HotJar Call-to-Action copy is all about picking the right number of short words to galvanize users. CTAs are usually a line of text or an image which prompts website visitors, customers and leads to start taking...
Segment customers by lifetime value to focus on your most profitable accounts. Anticipate needs and proactively offer relevant services or solutions. With this foundation in place, you don’t just respond to your customers - you grow with them. That’s the essence of a customer-centric business...
When making decisions about your website’s design, it’s important to base them on data, not assumptions. Otherwise, you risk losing time and money on changes that don’t actually improve your performance. Tracking web design KPIs will give you the insights you need to make data-driven dec...
To view the CTR for your website, follow these steps: 1. Log into the Google Search Console and select your property. 2. Click on the “Performance” tab on the left-hand panel in the GSC 3. On the graph that opens up on the right-hand panel, click on Average CTR. ...
Placement on page Mobile vs desktop versions Remember: even a 1% improvement adds up over time. Do more with landing pages that inspire action A compelling call to action is a key part of effective marketing. In fact, you might say it’s the key. After all, there’s no action—or conv...
balance between building a business, but doing it through building a product and community. So, when I look at my role, I can play across anything that I want it to be. I’m very quantitative, but it’s just important that I choose the right levels that are going to enhance our ...
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