we find that a poor demographic representation combined with the inconsistency of opinion’s respondents before and after the elections are the main reasons of the polls failure. Beyond this sampling problem, the main problem we find is a clear tendency for the respondents to not tell the truth ...
White, non-college-educated voters, who made up a large part of Trump's base, went undercounted in 2016 polls, in part because people with higher education are "significantly more likely" to respond to surveys than those with less education, according to AAPOR. Despite identifying these...
Public Policy Polling provides a highly accurate alternative to expensive traditional telephone surveys. The low-cost and accuracy of our polls make them very appealing to have in your research toolbox so you can get a quick feel for a trend, measure public opinion during a crisis, conduct affo...
But we pollsters can’t look at these problems, yell “it’s not fair!” and go home. I’ve builtelectionforecastmodels, and I’ve seen firsthand that polls are the best tool for predicting elections. More importantly, they’re theonlyway to ask members of the public what they think ...
There are many ways to form a question and approach via different words to get the same data. For example, you can ask customers about their opinion on the product and their experience with it in two different ways where the scales would have different options....
This is not to say that there are not also factors which could understate the level of support for Trump for a third consecutive cycle. Just like the last two elections, Barker said the polls could fail to capture enough white working class voters and/or underestimate those vo...
A barrage ofpublic opinion pollsshows thatHarrishas risen steadily in voters’ eyes and holds a narrow lead in the national popular vote. AWall Street Journal pollreleased last week found that the vice president is viewed positively by...
1. Satisfied and loyal customers are a major growth lever Research shows that it’s six to seven times more expensive to acquire new customers than it is to keep the existing ones. And you can’t have loyal customers if they’re not satisfied! Have you ever wondered why banks or mobile...
People often take negative reviews more seriously than positive reviews. After all: that one bad review may be the most accurate one and you won't be harmed by not purchasing it. But there are good reasons to be skeptical of negative online reviews. And it isn't just because angry custo...
Trump and his allies, including Elon Musk, have nonetheless promoted the betting markets — although they are opaque, largely unregulated and not a scientific way to gauge public polls. Trump cited Polymarket in a recent speech, saying, “I don’t know what the hell it means, but...