Marketing metrics measure the success of marketing campaigns and show how well campaigns are tracking towardkey performance indicators (KPIs). They are one of the most important elements of any campaign, and without them, marketing teams wouldn’t have a clear picture of whether their marketing str...
KPIs are important because they help you evaluate, on an ongoing basis, the success of a particular part of the business or a specific activity. They can be used in almost any part of a company. In finance, you can establish KPIs for revenue or operational expenses; in marketing, the ...
KPIs are divided into two groups: high-level KPIs that track the overall performance of the company and low-level KPIs that measure key business functions, such as sales or marketing. How to determine Key Performance Indicators (KPIs)? When it comes to identifying the right KPIs for your ...
However, if you establish a clear set of KPIs and report on them over time, you can make a compelling case to leadership about how you’re delivering value to your organization and why establishing an employer brand is so important.
We will explore each of these functions of marketing in more detail below. What are the 7 Functions Of Marketing? Here are the seven functions of marketing and why they are important for any business. 1. Promotion Promotion is all about developing brand awareness. This function of marketing ...
What are the KPIs and OKRs for your campaign? Having a clear vision about what you want customers to do once they reach your site or product will help you reach your SEM goals. See what others are doing: Before placing bids, it’s best to do a little research. It’s important to ...
The recruitment process doesn’t end with hiring. When the company hires the employee, usually, they have to undergoprobation. Job descriptions help your managers determine their vital KPIs for job evaluations. These job descriptions are the basis of the performance of the hired employee and will...
First of all – yes, the title is a bit hyperbolic on purpose. There are several important marketing metrics and KPIs you should pay attention to when it comes to paid media campaigns. However, everything we do as strategists and tacticians comes down to one final point:are these campaigns...
If you’ve just felt cold sweats thinking about revenue drops, acquisition costs, and all this year's KPIs going to hell… Good. Because that’s what you’re risking when you ignore customer satisfaction. To say that customer satisfaction is important is an understatement. In 2025, it’s...
As part of a data-driven marketing strategy, you should track marketing KPIs (key performance indicators). So you can see what’s working and allocate future resources accordingly. Here are some of the metrics you can track and act upon: ...