Marketing metrics measure the success of marketing campaigns and show how well campaigns are tracking towardkey performance indicators (KPIs). They are one of the most important elements of any campaign, and without them, marketing teams wouldn’t have a clear picture of whether their marketing str...
However, if you establish a clear set of KPIs and report on them over time, you can make a compelling case to leadership about how you’re delivering value to your organization and why establishing an employer brand is so important.
One of the most important functions of marketing is securing funding for your campaigns. While there are manyfree and affordable marketing ideas, marketers still need a budget for things like ads, marketing tools, and team members. This means marketers need to ensure they have enough budget each...
First of all – yes, the title is a bit hyperbolic on purpose. There are several important marketing metrics and KPIs you should pay attention to when it comes to paid media campaigns. However, everything we do as strategists and tacticians comes down to one final point:are these campaigns...
Business intelligence projects often form part of major digital transformation projects because they play a crucial role in driving strategic decision-making and optimizing business performance.Key Performance Indicators (KPIs)are essential in measuring the success of these projects and determining the impact...
As part of a data-driven marketing strategy, you should track marketing KPIs (key performance indicators). So you can see what’s working and allocate future resources accordingly. Here are some of the metrics you can track and act upon: ...
Why is SEM important? SEM helpsbrands raise awareness.. Ultimately, the higher a brand’s ads appear or rank on search engines, the higher the chances are that those ads are being seen by audiences. Being at the top of SERPs can help drive awareness, consideration andtrust for brands. ...
The recruitment process doesn’t end with hiring. When the company hires the employee, usually, they have to undergoprobation. Job descriptions help your managers determine their vital KPIs for job evaluations. These job descriptions are the basis of the performance of the hired employee and will...
Customer acquisition cost. Referred to as CAC, this is the average cost of acquiring a new customer and is a great way to measure how efficient your digital marketing channels are. Remember that it’s vital that all revenue operations KPIs you measure are SMART: ...
While the main benefit of email automation is that you can set up your sequences and quickly move on to other projects, it’s essential to keep track of your campaign’s KPIs. Write down the goal behind your campaign and how you’ll measure it. Are you interested in open rates, click...