Facebook has solved for the age-old view, “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It has become adept at delivering ads to users who have a high chance to engage with them. With the global rollout of OFA, it is clear that ...
Facebook's utilisation of machine learning and artificial intelligence (AI) can often identify profitable targets more quickly and more effectively than can human campaign managers. However, there is still much that marketers may do to ensure optimal placement and delivery when it comes to their ...
It doesn’t work like that. Facebook Ads aren’t like other advertising channels.Here are some of the main reasons why your Facebook Ads aren’t working.And then I’ll show you a few steps to fix them.Why your Facebook ads aren’t working...
Remember! Data is your best friend in identifying why your ads are not converting and what to do to fix this! Now that you understand how Facebook ads conversions work, we can dive into the “whys”. 11 Reasons for Facebook ads not converting (and how to fix them) ...
Why Use Facebook Messenger Ads? There are two types of Messenger Ads that can be used in a number of different ways, but the reality is that both really have many of the same benefits with a main focus on the Messenger platform, including the following: ...
Our customers are also our best salespeople too, after all, and having them singing their praises on our ads is the best marketing we could ever get. Want to dig deeper into your Facebook analytics. Our free AdsReports tool lets you see what’s working and what’s floundering. Prev. ...
about green cheese," says Aafaq Sabir, lead author of a paper on the work and a Ph.D. student at NC State. "But Facebook's algorithm wouldn't register the context of your post: that you do not like green cheese. As a result, you may start getting targeted ads for green cheese."...
So, for those of you who are trying to be very, very targeted with yourFacebook adsand reach only a select few people, this could be causing your ads to not show at all. What to do about it There are two courses of action here, and it comes down to one question: Can people out...
When a person clicks on your Ad, they have a general expectation of what they’re going to see when they are directed to your landing page. This expectation stems ENTIRELY from what you show them in the Ad. So if the Ad you show them on Facebook looks completely different than your la...
It’s not like I’m investing thousands to promote a course with ads that don’t deliver any ROI. That’d be really crazy! These are just quick Facebook Ads. Nothing more. Would I recommend this approach to other bloggers? It depends. ...