And I think that's so true about business as well.So much about a team's execution is its ability to adapt to getting punched in the face by the customer. The customer is the true reality. And that's why I came to th...
The CCI might be a little wonkish, but it’s incredibly useful for making smart business decisions. From hiring to managing inventory to launching a new product or service, read on to find out why consumer confidence is important to the business cycle and how to use this report to forecast ...
Location planning decisions are very important for all types of business units. This is becauseit affects the cost, selling price, and demand of the product. It is a non-recurring heavy expenditure. Large companies take the help of different professionals like lawyers, accountants, environmentalist,...
Most business presentations include at least one chart, and often several. There’s a reason for this — because charts can quickly convey a great deal of information and help viewers remember the data presented, they enable businesspeople to more quickly make informed decisions and take action. ...
The good news for you is that not everyone has jumped on the relationship marketing bandwagon. That means that there’s a pretty good chance at least some of your competitors are not yet leveraging this powerful tool for their own benefit. When you offer a more personal touch with your prod...
In a fast-evolving, globalized economy insights from an expert with deep firsthand knowledge with a company or industry make the difference.
The approach works for any size business since most businesses, big or small, “are not creating a whole new product category or some unique space.” Instead, addressing unmet needs is the goal. In order to achieve that, it’s important to find out where the competitors are already meeting...
This is the beginning of something big. You can call it a mindset shift or a pathway to better focus on what matters in your business, but what’s important is understanding yourself and using that to power success. Who Am I? You are the basis of everything. ...
When a company operates at scale, competitors know its strengths and weaknesses. Any business is in danger of being knocked off its pedestal of market leadership. Competitive intelligence is about moving from data to intelligence Competitive intelligence makes sense of all the fragmented data in the...
Efficient acquisition strategies allow you to reach your target audience more effectively, maximizing their marketing budget and outperforming competitors. The most important acquisition activities in this regard are: Distinctive brand campaigns Targeted performance advertising Optimized conversion 1. Distinctive ...