These are only some of the tactics that brands can use for promotion, which spans advertising, public relations and other ways to share your message. When it comes to advertising, many brands find a mix of traditional and digital media to be the most cost-effective approach, accounting for ...
Both approaches are effective, but they give you different results. Getting famous supports your brand in the long run and will help you grow exponentially over time; raising awareness and increasing conversions will grow your brand gradually, but can offer short-term boosts, which are also import...
2. Audio consumers are paying attention A recent Veritonic study found that 60% of consumers remember audio and podcast ads more than they remember billboards2. Hearing relevant ads when listening to ad-supported music or news streams could help consumers find the products they need on a daily...
These are on the rise, with market volume expected to hit $24 billion in the coming years, while Emarketer expects double-digit growth in DOOH all the way through to 2027. What’s fuelling this growth? AI and data analytics. These tools make DOOH campaigns more effective. They use pr...
Why are testimonial ads so effective? Testimonial ads work because people trust other people. In one survey,76% of consumerssaid they trust online reviews as much as a recommendation from friends and family. Social proof is the idea that when we’re trying to make a decision, we look at ...
Let’s see the advantages and disadvantages of each approach in a particular case. Geolocation technologies Geolocation itself is an effective technique that helps to navigate your potential and existing clients, especially if you own brick and mortar business. ...
OK, so offline translates to online one way or another, but hasn’t content marketing really been all about the interwebs from the beginning? Yup, it has. Brands are huge on it, andsome do a pretty good job, and that’s why it’s time to look at some of the best examples of co...
2. SEO Can Be Highly Cost Effective One of the main benefits of SEO is that it’s usually cost-effective. Why? First, there are no advertising costs. You don’t pay to appear on the results page. Or incur costs when people view or click your result. ...
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“Personal recommendations are overwhelmingly effective marketing tools in the social media environment. Everyone is free to be part of the city as they are, with no filter, to proudly carry their own values and experiences. Helsinki has turned its people into activists who open restaurants in the...