But now that the "influencer" industry has started inserting itself into our social media feeds, things have become a bit murkier. Some of it is obvious. Surely, few of Kim Kardashian West's 107 million-plus Instagram followers believe she is posting about fat-burning tea and gummy vitamins...
Use Insights to Know More About Your Audience# Even though you can't see who watched your reel, the Insights feature offers you valuable data to analyze your reel performance. But, that feature is only available for creators and business accounts. If you have a personal account, you need to...
Since the start of February, there have been three cases of Ebola in the DRC. It is clearly too soon to celebrate while there are cases anywhere in DRC, because the risk of spread within the country and to neighboring countries remains very high. But we see a positive trend. However,...
“Social media marketing has grown so much within the last year, and a tool that continues to yield results for brands is celebrity and influencer social endorsements. It’s truly amazing what influence these professionals have over their audience, and in terms of sales and exposure many of the...
The Instagram platform does not offer a way to find out who views your profile. However, if you ever need to see who is watching your profile, you can always use your stories/highlights. Following these steps, you can see which users have viewed your stories and highlights. ...
So, who is an influencer? We define an influencer as an individual with an online presence who has the potential to influence the opinions and behaviors of your target audience. Based on that definition, the pool of available influencers is gigantic. Facebook alone has over 1.5 billion monthly...
“I think I have a pretty good general idea of who my audience is… Why do I need to get specific?” And that’s a valid question. But I promise — the more you hone in on your dream customer and get to know the specifics about them, the easier content creation will be. Don’...
Keep in mind that first impressions are everything when it comes to growing your Twitter following. Your followers/following ratio give the potential audience their initial impressions! That's why you should keep track of your follower and following numbers and consider a golden ratio. ...
Dwayne Johnson, popularly known as The Rock, is a multifaceted personality with an illustrious career in entertainment and sports. Born on May 2, 1972, in Hayward, California, he pursued his early interest in football before transitioning into the world of professional wrestling. As a third-gener...
Think about it this way; there are over 1.5 billion active Instagram users. That’s an incredible number, and it’s growing by the day. Now imagine you could capture even a tiny slice of that pie. Even if your content is very niche, you’re looking at an enormous potential audience. ...