The Millennials are here. They go by many names (Generation Y, Echo Boomers, Gen 2.0, the list goes on) and they are quickly impacting everything from hiring practices and communication to sales, politics, and education. Millennials number about 83.5 million in the U.S. and over 2.5 ...
As prices rise, so does the pressure to spend--but which generation is getting the biggest hit to their wallets? According to a recent Capital One Shopping study, millennials dominate in total...
Just when you thought you figured out Millennials(those who reached young adulthood around the year 2000), Generation Z is now entering the workforce. A massive 72.8 million individuals are included in this group born between the mid-1990s and the early 2000s. Are you ready? While we have ...
Business World needs to know Gen Z better The needs and interests of Millennials, who are born between the early 1980s and the early 2000s, have been analyzed to death. This group includes everyone born from the mid-1990s to the 2000s. They make up nearly 20 percent of the Chinese ...
As millennials (Gen Y) matured and came into their financial prime, marketers zeroed in on the generation before shifting their attention to the following up-and-coming age group, Gen Z. Now, as Gen Zers come into adulthood, marketers are looking to the next crop of consumers: Gen Alpha,...
Barclays, many people view this new generation as "mini-millennials" She told the BBC that Z-ers are different "they have their own set of values and preferences which consumer brands need to cater for. Our research found that Gen Z are tech-innate, hyper-informed consumers, and extremely ...
Data was provided to Insider Intelligence by Deloitte. Methodology Data is from the March 2022 Deloitte "Digital media trends survey, 15th edition." 2,000 US consumers ages 14+ were surveyed online during December 2021. Data was weighted to be representative according to the US Census....
Barclays, many people view this new generation as "mini-millennials" She told the BBC that Z-ers are different "they have their own set of values and preferences which consumer brands need tocater for. Our research found that Gen Z aretech-innate,hyper-informedconsumers, and extremelysavvy."...
Who Is Generation Z: A Timeline That Reveals How the 21st Century Shaped Them 1998: Jen Z is born. Jen Z is raised by tech-savvy Generation X parents and many of her younger Generation Z peers are being raised by the tech-dependent Millennials. In fact,38 percent of children todaywho ...
For you millennials or Gen-Z’ers who were either too young or not born yet when the parental murders by Lyle and Erik Menendez were hot news, you’re probably wondering who the Menendez Brothers are and why they deserve their own Netflix series. Well, this one’s for you. ...