Should You Take Your CONCENTRATED Brand to Where the Detergent Action Is? by David A. Aaker When market s turn hostile , it s no surprise that managers are tempted to extend their brands verti- cally-that iS/ to take brands into a seemingly at- tractive market above or below their ...
In any instance where the application of AMA style conflicts All contents ©2012 Association for VOLUHMeaElth1ca3re•DISocSumUeEnt3ation Integrity with The Book of Style for Medical Transcription, 3rd edition, the AMA standard is used to com- ply with industry publishing standards, because ...