I did not know I was one of the mourners of the defunct Daily Post until today when I got smacked with a blast of inspiration on seeing the word “crest”. Crest! Toothpaste! That delightful standing up thing on
Simply stated, an organization's strategic position is its perceptual location relative to others. Examples in the consumer-products segment of our economy are plentiful. If we search for toothpaste, we find numerous highly positioned products such as Crest for fighting cavities, Close-Up for fresh...