Are you the go-to person for elegant weddings or the corporate luncheon sandwich king or queen? Creating offerings that make customers lick their plates requires an understanding of your sweet spot. More important than delicious cuisine is creating memorable experiences. Remember Uncle Joe’s barbecue...
Yet just because we live in an age when all stories have an aura of fantasy doesn’t mean we’ve stopped making them, or even stopped looking for an overarching story that might explain to us our predicament and provide us with some guidance. The realization that the map is never the te...