Jhongli: The store is called "Ma Que Bian Feng Huang" (麻雀変鳳凰), which literally means "Sparrow turning into Phoenix". It is a joke on the Chinese term "Wu Ya Bian Feng Huang" (Crow turns into Phoenix, or Rags to Riches). The address in Chinese is: 中壢市 中央西路 2段 18号....