Refills are about the same price as cigarettes, which makes sense because the company has already agreed that IQOS HeatSticks fit the American legal definition of cigarettes, and can be taxed as cigarettes. That means IQOS can’t compete with cigarettes on price—a huge disadvantage versus vaping...
According to HTP manufacturers, the nicotine hit delivered by these devices is faster and more cigarette-like than vaping. Like a vaping device, the IQOS produces no “side stream” vapor. It only emits vapor when it’s being inhaled. The tobacco sticks feel like cigarettes in the user’s ...