As people frantically searched for where to watch Friends, they realized they needed some comfy athleisure to fully enjoy their binge-watching experience. So, they rushed to buy Lululemon leggings and loungewear, causing a surge in demand and driving up
Lust for Lulu: An Examination of Lululemon Athletica's Marketing Authenticity and Branding Lululemon Athletica, a brand built upon the values of balance, harmony, and culture, has one of the most unique and modern methods of advertising of any retailer today, but sometimes being unique can eith...
lululemon athletica does not communicate about sustainability sufficiently to create a buzz about sustainability.doi:http://hdl.handle.net/1993/4510Horan, Mary Rebecca