We created a binary variable indicating if the user’s country was the same as that of the brand. The variable took the value 1 for U.S. users’ tweets related to UA’s transgression and for German users’ tweets related to VW’s transgression. The variable took the value 0 for U.S....
I have been blessed in my life with more than my share of good friends. I’m talking about the lifelong kind. The kind we maintain friendships over 30; 40 or even 50+ years. My Mother and Father have always told me you can never really have too many real friends. They were right. ...