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An important factor that shapes the relationship between a brand and the consumer after a transgression is consumers’ willingness to forgive the transgressive brand. Forgiveness is defined as “a deliberate attempt to overcome unhappy feelings” that “usually requires the individual’s perception of t...
Marketing scholars can use several tools to extract sentiments from textual data. Because some of these tools are not known to a broad audience of marketing researchers, we first discuss the range of available tools before focusing on the specific tools that are used in this study. Different sch...
However, we note that we used the full sample (4968) when doing the multiple imputation of incomplete data (described below) and that we account for nonresponse rates at 3-months by estimating balancing weights that account for nonresponse (see Appendix A). 2.2. MET/CBT5 intervention We drew...
. Bicultural individuals were excluded from the experiments to avoid biased results, as they may exhibit divergent choice behaviors based on their two cultures (Mok and Morris2010; Wang2008). Overall, the sample consisted of executives between 22 and 65 years of age with 2 to 44 years of ...
This as- signment to favorite or underdog status is effectively random, since small differences in rankings are not 1 Our regression analysis reported in Web Appendix B also confirms that there was not a discontinuity in the re- lationship between log rank ratio and winning likelihood...
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Tobisch & Dresel,2017). In Germany, two studies applied the shifting standard paradigm to negatively stereotyped elementary school students contrasting the use of objective versus subjective scales. The use of subjective scales (e.g., characterizing a student’s math competencies as “good”) allows...
After each block, emotional reaction to the cues was assessed. Both participants were instructed to use the 0–10 NRS to rate the overall unpleasantness perceived in the different experimental conditions (from 0 = no unpleasantness to 10 = unbearable unpleasantness). 2.2.2. Mutual prosocial ...
A recent study indicates that the reduction in ovarian reserve post-surgery does not exhibit a direct correlation with the quantity of ovarian tissue inadvertently removed alongside the OE wall during excisional surgery. This provides indirect evidence suggesting a change unrelated to the excisional ...