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Need to conduct market research for a new product you're developing, but don't know where to start? Outsource it. Even if hiring someone's not on the table, doing the prep work to hire that person can be just as beneficial. Here's why this strategy works for Axel Lavergne, founder...
International marketing research collects, stores, and analyzes data to give knowledge relevant to marketing decision-making. The knowledge must be presented across cultural barriers, and these research instruments are frequently used in overseas markets. ...
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Identifying sales opportunities, it’s important to conduct some research on the company or the client and their needs so that you can present them with solutions tailored specifically for their issue/problem. While conducting your research, you’ll come across different leads, but kind of with ...
Research the market to stand out from competitors Be sure to conduct market research, too, to identify what gaps exist in your industry. Uber, for example, entered the market when there were already multiple transportation options, but there wasn’t an easy way to order on-demand transportation...
What does your typical marketing plan look like? How does your team use social media to reach potential buyers? How much experience do you have working with first-time sellers? What are the top three things that separate you from the competition?
It’s important to conduct this due diligence early and involve all affected stakeholders. You may assume that big changes are necessary, but in some cases small amendments or additions to the structure could achieve the desired outcome. This is similar to getting good legal and tax ad...