and S. Y. Shin (2014), “When do Consumers Buy Online Product Reviews? Effects of Review Quality, Product Type, and Reviewer’s Photo,” in: Computers in Human Behavior, Vol. 31 (1), 356–366. Google Scholar Liberman, N. and Y. Trope (1998), “The Role of Feasibility and ...
So they fail to do a simple task when viewing online ratings and reviews, leading them to purchase products of poor quality. When shopping online, consumers engaging in social learning become informed from the decisions of others. For example, you're more likely to buy a book at the top ...
As this may not seem as crucial, consumers genuinely value the marketing claims of a product. It can be a claim that a product is ‘fragrance-free or ‘from natural ingredients. Either way, the claims have to be accurate, or you will lose the consumers’ trust. Then, certify the product...
4.B.主旨大意题.根据第一段Do you ever find yourself spending time on product reviews when you buy something online, only to find that the product you bought is junk(废物)? New research led by Dr. Powell of Stanfored University may explain why this happens: it boils down to the number ...
Third-party product reviews (TPRs) have become ubiquitous in many industries. Aided by communication technologies, particularly on the Internet, TPRs are widely available to consumers, managers, and investors. The authors examine whether and how TPRs of new products influence the financial value of ...
Imagine that you are a marketer with a good product but mediocre online reviews. What should you do? More specifically, when should you show consumers the review score information: before the product description, with the product description, or after the product description? This decision depends...
"We've found that negative reviews don't always influence a decision, but they do lead them to buy a similar product," said Martin Varrow, When customers see negative reviews of a product, they stop reading the product. A negative review on the product page increases the chances of ...
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1 Why do people read product reviews? A. Because they can learn more about the product. B. Because they can make friends with other buyers. C. Because they can ask questions about the product. D. Because they are interested in the product's ads.2 Which is NOT the influence of ...
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