So they fail to do a simple task when viewing online ratings and reviews, leading them to purchase products of poor quality. When shopping online, consumers engaging in social learning become informed from the
4.B.主旨大意题.根据第一段Do you ever find yourself spending time on product reviews when you buy something online, only to find that the product you bought is junk(废物)? New research led by Dr. Powell of Stanfored University may explain why this happens: it boils down to the number ...
As this may not seem as crucial, consumers genuinely value the marketing claims of a product. It can be a claim that a product is ‘fragrance-free or ‘from natural ingredients. Either way, the claims have to be accurate, or you will lose the consumers’ trust. Then, certify the product...
CONSUMERS' reviewsTARGET marketingCONSUMER expertiseMany online sellers send a review request only a few days after product delivery to gather customer reviews. Yet, the value of this strategy is questionable because buyers with short product exposure are unlikely to have enough time to inspect the ...
Imagine that you are a marketer with a good product but mediocre online reviews. What should you do? More specifically, when should you show consumers the review score information: before the product description, with the product description, or after the product description? This decision depends...
"We've found that negative reviews don't always influence a decision, but they do lead them to buy a similar product," said Martin Varrow, When customers see negative reviews of a product, they stop reading the product. A negative review on the product page increases the chances of ...
1 Why do people read product reviews? A. Because they can learn more about the product. B. Because they can make friends with other buyers. C. Because they can ask questions about the product. D. Because they are interested in the product's ads.2 Which is NOT the influence of ...
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Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to theTerms and ConditionsandPrivacy Policy. Sell anywhere with Shopify Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and gro...
At Shopify, they do have a backup system in place. In desperate times, they can restore your online shop. But this is not an official service, they advise you to keep regular backups of your site by exporting a series of CSV files –I don’t like this solution as it’s time-...