We tested the effect of brand origin on sentiment using a difference-in-differences (DID) analysis. In marketing research, DID has been used to assess changes in brand performance (e.g., Chaudhuri et al.,2019), using a set of treatment firms exposed to a change (e.g., brands introducin...
A Kickstarter pitch for an old school board game wouldn't ordinarily make it onto the pages of Gizmag. But despite its initial success, Erik Chevalier's campaign for The Doom That Came to Atlantic City has been such an unmitigated disaster that it serves as an essential reminder to those t...
“Again, I’m not saying all is perfect, but when are we going to take responsibility for our actions as well. This is both greed of us and business, and businesses are doing what they’re supposed to do–make money. Otherwise, why would any business be in business...