After all, it was Nike and adidas that took sneakers from sports to fashion. Collectively making a casual $41 billion in 2021 from footwear sales alone globally, the two sports behemoths are still in the lead. But it isn't merely about revenues. Amid Kanye-adidas' beef and adidas' ...
brands like Nike and Adidas put advertisements everywhere and make people talk about them.Even if you don't care,you have to "play the game" to fit in.When I was in eighth grade,I begged(乞求)my mom for a Nike T-shirt.It's like the old fable(寓言),The Empero...
Peleg becomes animated while talking about this possibility — which is, in her view, an eventuality. She has always been fascinated by making clothes out of alternative mediums (bedsheets at age 10, LED lights in design school), and the summer before starting her first collection, she intern...
She points to a story from a few years later in her career, after she left the games industry, as an example: “I did the first branded maternity line ever with Adidas. No one had any maternity out there,” says Risley. “But when I would go to the sales guys at retail, they wou...
No matter how Lift12 evolves, data will still be central to the company’s decision making. While it now relies on one employee to manage both warehousing and analytics, a priority for the startup is to expand its development and business intelligence team. ...
Suddenly, the pair were elevated to a level of fame within the industry that they hadn’t anticipated – or even wanted. “I didn’t care about my face being on anything,” says Cotton. “Neither of us did. If anything, that was the part of the job we hated the most.” Though bot...