Click toWhatsApp是一种互动式的Facebook广告，通过引导Facebook用户点击广告直接与他们在WhatsApp上进行对...
Facebook Marketplace: 用户买卖商品的区域，广告可以出现在商品列表中。Facebook视频（In-Stream Video）: 在Facebook视频内容播放中的短暂广告插播。Facebook Stories: 类似于Instagram Stories的功能，用户可以看到全屏幕的短暂内容。Messenger Inbox:用户在Messenger应用中查看消息列表时可以看到的广告。Messenger Stories:...
Cost per click (CPC) Cost per acquisition (CPA) Cost per impressions (CPM)CPM is one of the most commonly used metrics. It is an abbreviation for “cost-per-mille,” where “mille” is a Latin word which means “thousand.” As such, this metric indicates that the cost of CPM ...
Online ads are sold under a few basic pricing models. The most popular ones are CPM and CPC. And the never-ending question is “Which one to use?”. Before answering that question, you need to understand the difference. If you’re looking for what differentiates CMPs vs CPCs, you’ve c...
So, even if you put the majority of your budget towards AdWords, it’s probably still a good idea to test out Facebook. In general, however, the quality of B2B traffic and leads you get through Facebook tends to be lower than what you get through AdWords. Your CPC might be $1.00, ...
Metricool for Ad Campaign Management Metricool allows you to oversee your ad campaigns for Google, TikTok, and Meta (Facebook and Instagram) Ads all from a single platform, eliminating the need to constantly switch between different interfaces. This streamlines the entire process of creating, op...
ROI, OOH, CTR, CPC, KPI, SEO, SEM, CTA, AVE—each one a shorthand for communicating (and secretly makes us feel like a savvy insider). We may use acronyms to measure how well problems are solved, as in a return on investment in a marketing program (ROI). Or it’s a shorthand ...
Click to WhatsApp是一种互动式的Facebook广告,通过引导Facebook用户点击广告直接与他们在WhatsApp上进行对话。与传统的广告形式相比,Click to WhatsApp广告针对于建立即时的一对一交流,让企业能够提供客户服务支持,且促进潜在客户的转化。 通过这种方式,企业可以快速地收集有价值的客户信息,为后续的营销活动打下坚实的...