It’s easy to become short-sighted when looking internally only at your website, marketing, and business. Analyzing competitors will open your eyes to what the market is up to, what looks good, functions well, and would benefit your business. Competitor weaknesses are of equal importance, ...
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Other competitor intelligence mistakes to be aware of include focusing your efforts either too broadly or too narrowly, and conducting an analysis once and then forgetting about it. Your competitors will keep growing and innovating, and you must keep on top of what they’re doing if you want t...
When doing a competitor analysis, you should include companies that are both larger and smaller than your own. Studying well-established businesses in your industry can give you a model of what success looks like and a reference point against which to compare your future growth. On the other ...
What did your website say to collect twenty thousand emails? Sisun: It was actually a super simple website that we didn’t even custom build it. I mean, I guess we did, but we used SquareSpace, which is a competitor of Shopify, we now use Shopify. It was something that we could ...
Task (explaining your responsibility): There was this particularly important prospective client that was hesitant to switch to our platform. They had used our competitor’s solution for years and were pretty happy about it. So it was crucial that I find a unique angle to approach them, build...
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is psychology-driven; it's about understanding how to influence emotions and get them to take action. Content writing, on the other hand, is more data-driven and focuses on SERP (search engine results page) analysis and competitor analysis to understand what content is working well for ...