The term Generation Alpha was first coined in 2005 by demographer Mark McCrindle,founder of the Australian consultancy firm McCrindle. McCrindle explained the thinking behind his naming choice as follows: "In keeping with this scientific naming of using the Greek alphabet in lieu of the Latin ...
1. There’s massive purchasing power behind Gen Alpha The number of Gen Alphas worldwide will reach 2.5 billion this year, according to social researcher Mark McCrindle as reported by CNBC. And by the end of 2024, more than $5.39 trillion will be spent on the cohort (per McCrindle’s ...
Gen Z iscurrently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of ec...
This blog post will cover all the popular Gen Alpha slang, from words and phrases to trending music and more. So, you won’t feel so confused next time you’re scrolling through TikTok or hear your son yelling at his friends on voice chat. Are you ready? Let’s...
Client Share Table of Contents Executive Summary It’s not too early for banks to put Gen Alpha on their radar Banks’ marketing must align with the values of Gen Alpha—and their parents Banks can win Gen Alpha’s attention on mobile and via video How can marketers keep Gen Alpha engaged...
At the start of the year, thereported that a new gender divide is emerging worldwide. While there has been consistent debate over whether Gen Z is the most progressive generation in history or the most conservative, there was a point in the latter part of the 2010s when m...
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Generation Alpha is the generation following Generation Z and currently includes all children born in or after 2010—the same year the iPad was born. The majority of this demographic is under 13 years of age, but the oldest of them will become teens in 2023. The term “Generation Alpha” ...
Once again, TikTok’s momentum has continued to pick up speed throughout the year. In May, 11% of US consumers said they started their shopping search on the platform. By August, that number had grown to 21%. 5. People want to buy from brands and retailers, but there may be an infl...
I found the interesting structure of alphagen.models.model.ExpressionGenerator but I didn't find any description and use of alphagen.models.model.ExpressionGenerator. What did you or would you use the part in the whole pipeline?