The result? Aerie’s decision to promote authenticity and user-generated content has seen the retailer become a real threat to established market leaders, and the company now approaches a $1 billion valuation. It’s no secret brands are already tackling a variety of social and political issues ...
In the 1960s and '70s, Nike was a fledgling sports brand looking to carve out a space in a market dominated by established players like Adidas. It set a BHAG to "Crush Adidas." This bold goal drove the company to innovate, expand product lines, and invest in powerful marketing campaigns...
Not only do you create something more valuable than you could on your own, but you also get the chance to promote your brands to an established audience of potential customers. Paid advertising agencyKlientBoostis a proven practitioner of creating branded content marketing efforts. They’ve worked...
This high standard was established when the department store first debuted in 1901 and still rings true today. Plus, customers can take a break from shopping and grab a bite or refreshment at one of Nordstrom's restaurants, which are located in-store at more than 200 locations. Vote Now ...
Nike was one of the first major retailers to signal interest in virtual spaces and goods. In 2021, it filedseveral trademark applicationsoutlining its intent to make and sell virtual branded sneakers and apparel. It alsoestablished Nike Virtual Studiosto focus on blockchain, Web3, and the metave...
In contrast, Hoka and On are “both hot brands” and even the more-established companies such as Asics are “doing a better job on innovation.” In its third quarter, Hoka reported a sales jump of 22 percent to $429.3 million from the same period last year, and Swiss brand On Holdings...
As established and emerging brands build their loyalty programs, others are looking for ways to enhance their existing membership programs. Last February, Victoria’s Secret piloted its new “The VS & Pink Collective” program offering rewards, member exclusives, digital community features and ...
Possibly the most established way of avoiding excessive waste and saving valuable resources is in the form of container deposit fees, especially for beverages (Fig. 3b). This has been shown as highly effective to reduce the amount of waste in the environment with return rates as high as 90%...
A VR example is Metail, a London-based virtual fitting room technology company, established in 2008. With Metail’s technology, online shoppers can create their 3D avatars by uploading their photo and body measurements. The avatars reflect the shoppers’ body shape with 92% to 96% accuracy. Th...
In its mix of what might once have been termed high and low culture, the Champs-Élysées is a microcosm of where the luxury sector is heading. It highlights cultural heritage; courts a young clientele; mixes with sportswear (Nike and Adidas both have flagships on the avenue); and is ev...