with 3,000 yuan given by his grandmother and opened his first small "Cold Wave Shaved Ice" shop. Little did he know that this street stall brand, later renamed "Mixue Bingcheng," would become a darling of the capital market 28 years later.On...
What is a brand anyway A brand isn’t just a logo on a shirt or an ice-cream van. It’s much more than that. To be successful a brand has to have rational characteristics―(101)ie, it has to be competitive on price or quality or service, and it has to have a “personality” ...
But what if going for ice cream was dependent on something else? Independent and subordinate clause: We can all go for ice cream if I can find my wallet. If I can find my wallet adds substantially to the meaning of the sentence. It is too soon to celebrate our ice cream outing because...
If you’re wondering why Bunn decided to focus on food, and specifically ice cream, she explains this in the CNBC article: "Food is a language which we all understand. When you have something as simple as ice cream, it's something that's really happy and it brings people together in a...
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According to our internal data, 97% of allbachelorette partiesare overnight events with one in four flying to fete a friend. While the usual suspects (Vegas, NYC and Nashville) first come to mind, a quieter stay in Santa Barbara or Seattle could fit the bill for the relaxation-minded. T...
Flip flops are a must to bring to the beach and Brazilian brand Havaianas has cornered the market, trading in comfortable waterproof slippers that can be easily rinsed down. A colour-blocked pair in a neutral colour like this one is easily styled, while the hot pink strap on this navy set...
There’s a famous brand that makes great cookie dough ice cream, but this homemade recipe certainly rivals it and for me, tastes even better… To start the recipe, we’re heat treating the flour. This makes sure the flour is free from any bacteria (a risk if it’s eaten raw). Heat...
First stop was Tokyo for a few days then flew to Beijing, bullet train to Xi'an, flew to Shanghai, flew to HongKong then flew to Singapore. Christal Yao helped us mapped out everything. She was fantastic: prompt in her replies, answered all our questions and assured us of any concerns...
Take a look at these examples and see if you can spot the logical fallacy: My dad scolded me for getting a speeding ticket, so I asked him about all the tickets he racked up when he was my age. Aliens don’t exist. If they did, we would have seen one by now. ...