Gone are the days when sports video games relied solely on scripted animations and pre-determined outcomes. With advancements in AI, FIFA has moved towards creating adaptive gameplay that mirrors the unpredictability of real-world football matches. This shift has been made possible through the use ...
While certain forms of video game modding may not be inherently illegal, it is essential for businesses to consider the potential consequences of the unauthorized distribution of modded games. Distributing modded games can lead to lost revenue, damage to the game’s reputation, and a diminished ...
“AI upscaling has allowed us to breathe new life into older archived footage, enhancing quality for modern use,”says Mike Vanelli, head video producer atEnvy Creative,a video production agency.“This saves our clients time and money. We recently enhanced decade-old interview footage to HD for...
So it’s best to use the marketing attribution model that helps you accurately attribute revenue to customer touchpoints. Jose continues: “The game of marketing ROI calculation has dramatically shifted toward multi-touch attribution. When I began 10 years ago, we mainly focused on last-click ...
Additionally, the integration of social and multiplayer features has turned mobile gaming into a community-driven activity, further enhancing player retention. Monetization strategies are also evolving, with in-app advertising, rewarded ads, and battle passes driving revenue. Meanwhile, privacy regulations...
In an ever-changing digital landscape, George helps clients evolve their earned media strategies to drive incremental revenue and acquire new customers. He brings true industry thought leadership and expertise to RMI clients, having authored some of the industry’s most popular content. G...
Why Should You Localize Your Game For Japanese ASAP? Why You Should Localize Your Game For UK ASAP? The Most Popular Video Games In Russia Role of Localization In Squid Game’s Popularity What is Game Localization: A Complete Guide Best Chinese Game Translation Practices 2025 ...
The top 10 video game releases by revenue in 2023 (from January through October) Here’s a new complete breakdown of the game releases that generated the most revenue in 2023 so far on PC, PlayStation, Xbox, and Nintendo Switch in the US and the UK. When we looked at the top 10 ga...
Each pay-per-view hosting provider gives content creators a different percentage of revenue generated from their videos. Many of these are specific to OTT, and these numbers can also vary depending on which OTT video monetization models you utilize. Most professional broadcasters use one of the th...
Average click-through rate (CTR) is a critical metric in search and display ads, indicating the proportion of ad or organic clicks an ad or SERP result receives compared to how often it has been viewed. This summary delves into what constitutes a strong average CTR, offering insights into en...