Copywriters understand the big picture, including the brand identity and the buyer's journey, and then craft many types of copy that work together to achieve the business's goals. They help to properly articulat
He cites a number of scholars and studies to support the view that the notion of attention is “very confused”, and that it’s “very difficult to say exactly what attention is and to determine when it is or is not allocated to a given task. Its relation to the notoriously confused no...
Complex learning from ECE to Ph.D. always requires something akin to the six MELTfacets. In many ways, these facets are clear and uncontroversial in nature if not in name, and commonly made explicit in education. Each MELT facet comprises a name made of verb couplets, an associated affectiv...
usually a creaky baritone doubled in octaves by an expressive, quavery second voice (actually at the climaxes Verb the Adjective Noun tend to just f*ckin’ go for it and overdub about 100 vocal tracks, but these two are the most prominent; check out the chorus of “Madeline” for an ...
As has become my practice, I celebrate the end of a year and the start of a new one here at AVC with back to back posts focusing on what happened and then thinking about what might happen. Today, we focus on what happened in 2017. Crypto: I went back and looked at my predictions ...
the of and to a in that is was he for it with as his on be at by i this had not are but from or have an they which one you were all her she there would their we him been has when who will no more if out so up said what its about than into them can only other time new...
They are fully dependent on the educators who adopt them, each of whom knows or is coming to know, what needs to happen in any learning situation that they are facilitating, and how to articulate the processes they are facilitating. Each facet of the MELT is designed to 'trigger' words ...
In philosophy, "meaning" is understood to be a non-linguistic entity which is shared by all sentences with the same meaning. Preposition A word or phrase placed typically before a substantive and indicating the relation of that substantive to a verb, an adjective, or another substantive, as ...