It's hard to imagine adidas without Boost—the revolutionary performance shoe technology that first hit the pavement in 2013. Boost was unlike anything that came before, and its energy return technology would go on to change the course of running forever. Today, adidas continues to iterate Boost...
For a typical running shoe, the BOM will add the consumed cost of synthetic leather, mesh, threads, logos/inks, trims, midsole, outsole etc. The final costing sheet also includes the labor and overhead (LOH) costs. Very often, the cost of making the expensivesole moldsis spread across/a...
Overpronation and underpronation make running riskier. Learn what pronation is and how to prevent injuries with running shoes designed for your pronation type.