When Ariana Grande released her single "Thank U, Next" about her ex-boyfriends in early 2019, fans quickly began creatingmemes out of the lyrics. Aside from just using the title phrase to demonstrate being over something and moving on, the internet also used the lyrics to compare three thin...
In researching this ad I emailed its writer,Kevin Baldwin(erstwhile generator of mean things for Anne Robinson to say on The Weakest Link), who had the following insights to share: When I joined Cogent Elliott in Solihull during the 80s – my first proper agency job – the place was alread...
NPCs get done by the character generator as I need them. Something I find difficult with the "make it as you go" approach is knowing how much room to leave in the database for things, while still being able to group related things together. Skills, weapons, armors, items. When we did...
the audience tends to give a reaction or feedback. When the business is in its initial stages, there may not be a sizable population that it engages. However, with a growing number of people engaging with the brand each day, the communication...
the fireplace side (behind me in that photo.) I still have not 100% decided how I want to build everything, but as usual I will draw up some terrible-looking plans on a scrap piece of paper and just figure it out along the way. I've never been one for elaborate blueprints for re...
Make sure your calls to action are clear. You can show PPC commercials several times, but remember to stock a variety of them. Otherwise, your leads will get bored with seeing the same old ad. Whatever strategy you choose for lead conversion, keep track of its efficiency. Rely on lead ...
I think the draw of these Pokemon is that they can be caught very early in the game and remain strong throughout. And then there are some Pokemon that I use more as a challenge to myself. These are usually ones that need a lot of effort to get, or a lot of leveling before they ...
People can enter if they comment which increases your engagement. Randomly draw from the comments section. People can also enter if they share. Require people to use a special hashtag so you find the people who entered. I have had successful giveaways when I worked with brands. The companies...
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