Eleven-year-old Zy is afraid of needles. If she could invent one thing, it would be a device to help people get shots more easily—and without fear. Fia, who’s 12, would invent a submarine that picks up trash in the ocean. And 12-year-old Mylo says that although climate change is...
Brands looking to recruit Generation Alpha to their teams and win them as audiences in the future need to incorporate their perspectives into decision making now. The biggest mistake brands can make, says Ashley, is not recognizing and embracing what makes Gen Alpha unique. “If businesses fail ...
Eleven-year-old Zy is afraid of needles. If she could invent one thing, it would be a device to help people get shots more easily—and without fear. Fia, who’s 12, would invent a submarine that picks up trash in the ocean. And 12-year-old Mylo says that although climate change is...
“The platforms they have grown up using—like TikTok, Minecraft, and Roblox—have defined them as active co-creators,” says Ashley. “I like to play Roblox, because you can hang out with your friends while doing it,” says Fia. “I also like Roblox Studio, because it’s where you c...
Ownership over the solutions is some of what technology can offer. “With climate change and COVID, I guess we’re screwed,” says 12-year-old Hazel. “But I’m excited to see how much better technologies become, because there are going to be really cool things.” Gen Alpha feels empow...
Ownership over the solutions is some of what technology can offer. “With climate change and COVID, I guess we’re screwed,” says 12-year-old Hazel. “But I’m excited to see how much better technologies become, because there are going to be really cool things.” Gen Alpha feels empow...
“The platforms they have grown up using—like TikTok, Minecraft, and Roblox—have defined them as active co-creators,” says Ashley. “I like to play Roblox, because you can hang out with your friends while doing it,” says Fia. “I also like Roblox Studio, because it’s where you ...
Brands looking to recruit Generation Alpha to their teams and win them as audiences in the future need to incorporate their perspectives into decision making now. The biggest mistake brands can make, says Ashley, is not recognizing and embracing what makes Gen Alpha unique. “If businesses fail ...
“The platforms they have grown up using—like TikTok, Minecraft, and Roblox—have defined them as active co-creators,” says Ashley. “I like to play Roblox, because you can hang out with your friends while doing it,” says Fia. “I also like Roblox Studio, because it’s where you ...
Ownership over the solutions is some of what technology can offer. “With climate change and COVID, I guess we’re screwed,” says 12-year-old Hazel. “But I’m excited to see how much better technologies become, because there are going to be really cool things.” Gen Alpha feels empow...