For years, Rebecca Minkoff has been at the burgeoning forefront of technology and fashion.The company’s “connected stores” bridge the gap between online-to-offline (O2O) commerce. To start, smart fitting rooms allow customers to try on clothes in-store, add items to their virtual cart, ...
Improved brand visibility. A strong digital presence across various channels and stores keeps the brand top-of-mind for consumers. Consider H&M's use ofdigital signagein its window displays and within its stores. The digital signs showcase promotions, introduce new products with holograms, attract ...
In smaller shops and stalls in flea markets, it is common to barter to get a lower price as vendors often post their asking price higher than they are willing to sell each item for. Shoe stores, commonly known in Mexico as Zapaterias, are often found in popular tourist destinations. Chich...
NEW YORK, United States — New York’s status as a global fashion capital has long been qualified by its commercial concerns. In true American style, the focus here is on the bottom line. A collection shows promise, but can it sell? Can it become the next Ralph Lauren? The commercial ...
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Rebecca Minkoff’s touch screens In 2014, designer Rebecca Minkoff opened two stores featuring oversized screens where shoppers could browse products or request specific sizes to try on. When a fitting room was available, the customer would receive a text message. Inside the fitting room is a mir...
Within the first five months of launching these connected stores, Minkoff increased sales by 6–7x. But is Minkoff the outlier? Hardly. More and more brands are creating omnichannel experiences like this one, even if their customers don’t realize it. Animals Matter is one of those brands. ...
Within the first five months of launching these connected stores, Minkoff increased sales by 6–7x. But is Minkoff the outlier? Hardly. More and more brands are creating omnichannel experiences like this one, even if their customers don’t realize it. Animals Matter is one of those brands. ...
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Only Shopify unifies your sales channels and gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Discover Shopify POS Digital retail FAQ What can you do with a digital retailing degree? With a digital retailing degree, you can ...