Here’s another example: In addition to its online store that sells new products, outdoor clothing brandPatagoniaalso resells its used clothing through theWorn Wearprogram. When I visit both of these links, I see thatwww.patagonia.comencompasses the Patagonia store (as well as other initiatives...
It shows in sales: Patagonia reportedly generates around $1 billion in revenue per year. 3. Grab Attention with Impactful Lead-Gen Content You need qualified leads to sell products. These are prospects generated by the marketing team, evaluated by sales, and aligned with your ideal customer ...
What is a unique selling proposition, and how can you write convincing USPs? Find out the answers (and get USP examples from top brands) in this post!
Samantha Johnson is Media Director at advertising agency TDA_Boulder, and is responsible for accounts including FirstBank, General Mills, Daiya, Deschutes Brewery, Newton Running, French’s (condiments), Noodles & Company and Patagonia. Previously, she was communications director at Saatch...
For example, Patagonia, a DTC outdoor apparel company, is known for its activism in environmental causes. This resonates with younger consumers who are passionate about sustainability. 8. Classes and education DTC brands can leverage educational content to build trust and credibility with their targe...
There are over eighty Arc’teryx branded stores worldwide and over 3000 other shops that sell their products. The brand creates the highest quality products using influential technologies from the best possible materials. They have many different lines and subsidiaries, but we’re here to talk ...
Take Patagonia’s Pinterest structure: the Product Pin boards mimic its website navigation. This creates a familiar experience for returning audiences. Similarly, new potential customers will enjoy a consistent experience when they click through to the brand’s main site. Most social commerce ...
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Best Buy and Target have programs that also enable people to trade in used products for credit or discounts, including everything from electronics to car seats. Clothing and outdoor gear companies, such as REI, Patagonia, Levi's and North Face, offer consumers the ability to sell back or do...
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