skills and competenciesObjective. The new scenarios arising from globalisation and the development of information and communication technologies have obliged marketing to adapt to a mdoi:10.2139/ssrn.3535512Lázaro , EchegarayJorge, García Martín
In this article, we answer “What is a marketing executive?”, what they do, how to become one, what skills they require to excel in their profession and what salary they earn.Related: What is a Marketing Manager? Definition, Roles and Skills...
For example, an ecommerce business may require SEO specialization to help long-form content rank on Google, whereas an events business may need a social media specialist to create buzz and attract attendees. A marketing generalist may do a little bit of everything in order to help the business...
Master Most in Demand Skills Now! By providing your contact details, you agree to our Terms of Use & Privacy Policy Latest Digital Marketing Trends in 2025 1. AI-Driven Marketing The fact that artificial intelligence is bringing a revolution in marketing with automation, chatbots, and personali...
Selling and marketing require a great deal of persuasion. But first, you need to put together a creative message that will enhance your sales pitch. Here’s all you need to know about marketing skills: Marketing Skills: Examples and How to Use Them Graphic Design Where creative thinking meets...
This week, we're launching a survey on Digital Marketing Skills - we'd appreciate it if you could take a couple of minutes togive your personal views on digital skills developmentand you'll receive a free copy of the report. We've designed the research to be quick to c...
How to Become One, Salary, Skills. Content marketing managers establish a company’s overall content strategy with the goal of bringing in new customers and profits. Here’s what to know about a content marketing manager’s needed skills, salary and how to become one. What Is a Content ...
In addition, new trends like remote work require a greater focus on soft skills such as communication, collaboration, problem-solving, and adaptability. As such, employers value employees who are able to effectively communicate and collaborate with their colleagues from different locations. ...
achieve marketing objectives. There is no essential need for digital to always be separate from the marketing department as a whole, as the objectives of both are the same. However, for now, it remains a useful term because digital requires specialist skills to utilize digital technology ...
or universities to learn new concepts, theories, and practices. Education can nurture a deep understanding of a particular subject, develop critical thinking and problem-solving skills, and improve communication abilities. Many jobs require a specific level of education, such as a college degree or ...