The Metaverse Defined The metaverse is an interconnected virtual world where people live, work, and play through digital twins such as avatars. The metaverse is already here in some form. Roblox and Fortnite have millions of daily active users who’ve been living the avatar life ...
“Facebook makes money from brands, Instagram make money from brands – but Roblox makes money from players,” he said. “So, when a brand goes into these virtual spaces, they need to enrich the experience, because it’s a completely different model. The model is about digital goods and ...