Gifty Chocolates is a chocolate manufacturer that has the intention to enter the category of chocolate mixed with fruits. One of the Product Managers decided to conduct a quantitative research to know which fruit flavors were preferred by middle-class women, who were the target group of the firm...
Research that is subjective C. Research that is qualitative D. Research that is theoretical 相关知识点: 试题来源: 解析 A。“quantitative research”指的是定量研究,即基于数字和统计的研究。选项 A 符合;选项 B 主观的研究不是定量研究;选项 C 定性研究与定量研究不同;选项 D 理论研究也不是定量研究。
aQuantitative research tells you the “what" -- giving you objective information about the habits of a population based on a large sample. The surveys are structured and identical for all respondents so researchers can easily tabulate the results. For example, if you need a baseline count for ...
Because quantitative research methods produce primarily numerical descriptions, they don't yield rich details about behavior, attitudes or emotions. Often, because the research is carried out in sterile or artificial environments such as labs, the results don't accurately reflect real-world situations. ...
Using formalized and establishedhypothesis testingprocedures means that you have to carefully consider and report your research variables, predictions, data collection and testing methods before coming to a conclusion. Disadvantages of quantitative research ...
WHAT ARE QUANTITATIVE AND QUALITATIVE RESEARCH METHODS? A BRIEF INTRODUCTIONChalmers, JoanneCowdell, FionaDermatological Nursing
ais you mother diret? 您是否是母亲diret ?[translate] ato what degree is quantitative research a more useful method for generating human knowledge on the social world than qualitative methods 到什么程度比定性方法是定量研究每更加有用的方法为引起人的知识在社会世界[translate]...
This means you could use both approaches in one project to achieve different goals. For example, you could use qualitative to formulate a hypothesis. Once formulated, quantitative research will allow you to confirm the hypothesis. So, to answer the initial question, the approach you use is up ...
Moving on to the quantitative side of things, popular data analysis methods in this type of research include: Descriptive statistics (e.g. means, medians, modes) Inferential statistics (e.g. correlation, regression, structural equation modelling) Again, the choice of which data collection method ...
Finally, it is concluded that qualitative research is increasingly finding its own identity when viewed in terms of the goals and procedures of quantitative and critical approaches to communication.doi:10.1080/17459430701617846James W. ChesebroDeborah J. Borisoff...