Example Gifty Chocolates is a chocolate manufacturer that has the intention to enter the category of chocolate mixed with fruits. One of the Product Managers decided to conduct a quantitative research to know which fruit flavors were preferred by middle-class women, who were the target group of t...
Using formalized and establishedhypothesis testingprocedures means that you have to carefully consider and report your research variables, predictions, data collection and testing methods before coming to a conclusion. Disadvantages of quantitative research ...
When researchers are interested in determining the effects of a hand-washing program on a group of grade-school children, quantitative methods are ideal. This is because quantitative research tests theory and cause-and-effect relationships. If the goal, on the other hand, is to explore the role...
No matter what data analysis methods are used for quantitative research, the sample size is kept small enough to represent the target market.SourceThe main aim of the research methodology is to obtain numerical insights, so the sample size should be fairly large. Depending on the survey ...
Generalization of results: One of the strengths of quantitative research is its ability to generalize results to the entire population. It means that the findings derived from a sample can be extrapolated to make informed decisions and take appropriate actions for improvement based on numerical data...
Research DesignStatistical AnalysisIf quantitative criticalism is thought to be a bridge between positivist epistemologies prevalent in quantitative work and social constructionism often found in critical qualitative work, then this bridge is fraught with challenges and tensions. This chapter examines the ...
1. What is quantitative data? 2. What is quantitative research? 3. What is qualitative data? 4. What is qualitative research? 5. How to collect quantitative data? 6. How to collect qualitative data 7. What is the difference between quantitative and qualitative research? 8. Outcomes of quant...
When quantitative (survey) approach is most appropriate When the subject/topic is unfamiliar When the subject/topic is clearly defined and familiar For exploratory research, when relevant concepts and variables are unknown or their definitions are unclear ...
Qualitative Research Limitations & Advantages from Chapter 6 / Lesson 1 46K Learn what a qualitative study is. Discover examples of qualitative and quantitative studies, and identify the advantages and limitations of qualitative research. Related...
What is quantitative data? What's the difference between that and qualitative data? How is quantitative data analyzed? Find all the answers here.