Coca-Cola Mission Statement Coca-Cola’s Purpose is to “refresh the world. make a difference.” Itsvisionandmissionare to “craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainablebusinessand better-shared fu...
The swooping ribbon under the “Coca-Cola” is shaped like it just came off a gift. This may make the consumer feel like having a Coke is a special occasion. They can enjoy it while reminiscing about times spent with family—or making new memories during a special moment. ...
Consumers today don’t just buy products. They buy into brands. According to a recent IPSOS poll, 69 percent of consumers will purchase from a company that shares their values. How does customer-generated content make your brand more authentic? It humanizes your company, helps people connect to...
Besides putting the finger on your customers’ pain points, you must also understand their feelings. When you know how your products/services make them feel, i.e., if they are satisfied or unsatisfied, you can take their contextual feedback to improve on those fronts. ...
Landing pages, or standalone web pages that help promote a specific campaign, are an essential part of business success. Designing your landing pages in a way that is appealing and best represents your brand and products is key to profitability. Make sure to take your customer’s needs into ...
A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality. Branding could be appli...
Powerade and Gatorade, the two most prominent sports drinks, are produced by companies known to make gluten-free products (Coca-Cola and PepsiCo, respectively). Wine Everybody’s favorite classy alcoholic beverage is, thankfully, mostly gluten-free. ...
It’s been nearly 40 years sinceCoca-Cola made the biggest mistake in its historyby launching a new flavor that no one liked, giving their rivals Pepsi a sales boost in the process. Digital products can also go spectacularly wrong if you don’tvalidate your ideas and initiatives with users...
many soft drinks are indistinguishable, and sugary beverages are known to contribute to chronic diseases like diabetes.5However, industry giants like Coca-Cola and Pepsi rely on strong brand awareness to ensure consumers choose their products despite these health risks and competition from alternatives...
Unsuspecting college students in Queens, New York, received unsolicited doses of “happiness” from Coca-Cola in a guerrilla marketing campaign. Armed with real humans, a vending machine dubbed the “Happiness Machine” also offered pizzas, flowers, and a six-foot-long sandwich. This guerrilla m...