White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. White labeling occurs when the manufacturer of an item uses the branding requested by the purchaser or marketer instead of its own. The end product appears ...
Pepsi was begging Germans to “Come out of the grave(坟墓)” and telling the Chinese that “Pepsi brings your ancestors(老祖宗) back from the grave.” A picture’s worth a thousand words Other times, the problem involves packaging. A picture of a smiling baby has helped sell countless ...
Many of the most popular DTC brands today have worked hard to develop high-quality products and attract loyal consumers. The next step is obvious: How can traditional retailers and legacy players reverse-engineer the success of DTC brands, and harness th
MVP, despite the name, is not about creating minimal products. If your goal is simply to scratch a clear itch or build something for a quick flip, you really don’t need the MVP. In fact, MVP is quite annoying, because it imposes extra overhead. We have to manage to learn something ...
Account Based Sales in Action:PepsiCo Image Source Can you imagine how difficult it would be to buy your soda directly from the bottling warehouse? Like many other food and beverage companies, PepsiCo does business with retailers of all sizes, locations, and types to get its products to consu...
What went wrong with Beta Max? Why did Crystal Pepsi fail? For each of these products, consumers down-voted them with their dollars. In the digital world of social media, consumers vote with their virtual feet. The early social media landscape ...
Investors and traders can buy and sell commodities directly in the spot (cash) market or via derivatives such as futures and options. Hard commodities refer to energy and metals products, while soft commodities are often agricultural goods. ...
Pepsico, Inc case, Pepsico ran an ad campaign where customers could redeem points for various products. The ad humorously suggested that a Harrier Jet could be redeemed for 7 million points. Leonard collected enough points and demanded the jet. The court ruled that no reasonable person would ...
its recipe the following year. Today, Pepsi is a global company with a portfolio of 23 billion-dollar brands, or brands earning more than $1 billion in annual revenue. Sixteen of these brands are beverage-related, while the remaining seven are associated with snacks and other food products. ...
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