What’s more,studies showthat companies with high brand equity find it easier to recruit talent. That’s because job seekers use reputation perception as a signal about job attributes, and reputation affects the pride that individuals expect from organisational membership. Plus, they know that worki...
According to Gartner's Weldon, there is room for both a CIO and CDO and an opportunity for synergy – but also an element of risk: "Certainly there will be growing pains. If they treat [the CDO] as a threat there's a risk; if there's pushing back from the CIO that...