the efficacy of a particular medication may seem credible, but if the publisher is the manufacturer of the medication, you can’t be sure that it is free from bias. As a rule of thumb, if a source is even passively trying to convince you to purchase something, it may not be credible....
Yes, we engage in content marketing to increase sales, but if you allow that to be the focus of your content, potential customers will think you are there solely for your own benefit and won’t trust you as a credible source. On the flip side, if your primary focus is pro...
going after something There were many filled balloons in the cafeteria. 对 错 Using technical jargon makes a leader convincing. 对 错 What displeased David Marcus and made him to write a critical letter to his employees? Some of his employees didn't want to install the PayPal app, and other...
Narrow down your topic to something specific; otherwise, your paper will be too broad and perhaps too long. Just make sure it’s not too specific, or you won’t have enough to write about. Try to find a happy medium. Check beforehand that there are enough strong, credible sources to ...
Ensure your assumptions are grounded in reality to create credible forecasts. Neglecting external factors: Don’t overlook external factors, such as economic conditions, industry trends, or regulatory changes, which can impact your projections. Confusing budget vs. forecast: Understand the difference ...
First, it makes an emotional impact on potential clients with words. This emotional impact makes them feel like they can relate to your brand. When they relate, they’ll feel like your brand can solve their problem or pain point. The call-to-action motivates them to make a purchase. Thi...
This marketing channel often requires a sign-up incentive because of how personal a channel it is. But the direct and immediate nature of SMS is what makes it so effective. The key is to reach out to your audience sparingly, and only when you have something important to say. For ...
it from the source. As I’ve heard on your podcast before, people going direct to consumer, that’s the movement now. Again, as well, it’s more about you investing in your own brand. You’re putting all this time and effort in, you might as well put it in something that you ...
Content repurposing makes your assets go so much further. It scales your production, grows your audience, and maximizes your ROI. So what are you waiting for? If you have a catalog of content, then start repurposing it immediately. You don’t know how much value is locked away in your ...
Steal your data: A deceptively fabricated email disguised as a legitimate or credible source can direct users to a phishing website—sometimes called a “spoof” or “lookalike” website—designed to steal your data. When victims enter their information, the site captures it and sends it to th...