As a rule of thumb, if a source is even passively trying to convince you to purchase something, it may not be credible. TipTake a look at what sources the author cited. Are they trustworthy? As a bonus, investigating the sources used may help you find new sources to add to your own...
What makes a source credible? In The Ones Who Walk Away from Omelas, what do we know about the narrator's society? What is a propagandist? What are innocent and negligent misrepresentations? What is the definition of 'author's purpose'?
Yes, we engage in content marketing to increase sales, but if you allow that to be the focus of your content, potential customers will think you are there solely for your own benefit and won’t trust you as a credible source. On the flip side, if your primary focus is pr...
You need to let readers know that you’re a credible source for the information you’re sharing. Providing proof shows readers why they should listen to you. This is a good opportunity to cite internal statistics or case studies that back up what you’re saying. If you don’t have any,...
The form also includes nonuniform covenants, which specify default or breach of any of the agreement terms. And it specifies that the loan the document deals with is not ahome equity loan—that is, something the borrower will receive cash from—but one for purchasing the property. ...
Both republishing and repurposing re-use your existing content. But only repurposing creates something genuinely new and valuable for your audience. What About Duplicate Content Penalties? To be fair, this is a very valid concern. Surely, we risk falling foul of Google’s duplicate content rules...
Motivation is what makes the difference between good and great storytelling. If you can tell people why you're doing something, not just what you're doing, they'll buy into your brand. In this episode of Shopify Masters, you’ll learn from two entrepreneurs who rapidly prototyped their produ...
If a link is in the main content area of a page, uses a font and color that might make it stand out, and uses text that may make it something likely that someone might click upon it, then it could pass along a fair amount of PageRank. On the other hand, if it combines features...
it from the source. As I’ve heard on your podcast before, people going direct to consumer, that’s the movement now. Again, as well, it’s more about you investing in your own brand. You’re putting all this time and effort in, you might as well put it in something that you ...
That something is called a lead magnet. Here's everything you need to know about lead magnets, including what they are and how to create them—along with a few lead magnet examples to learn from. Table of contents What is a lead magnet? 9 lead magnet examples How to create a lead ...