What makes a good manager? Learn the best practices to improve your leadership, engage teams, and find clarity to achieve business goals effectively.
Tapp, Alan, (2001), the strategy value or direct marketing: What are we good at? Journal of Database Marketing, No. 9(1), pp. 9-15.Tapp,A.The strategic value ofdirect mar-keting:What are we good at?Part1. Journal of Database Marketing . 2001...
By building continuous improvement into how your marketing teams operate, you’re able to identify those issues and address them far earlier. Typically, this begins with someone talking about something that could be improved at a retrospective meeting. Then, the team can brainstorm potential ...
When someone reads your USP, they should be informed or reminded of why you’re the best choice.
History of Content Marketing How old would you guess that content marketing is? When someone first asked me that question a few years ago, I thought it had been around for maybe 50, 70, or perhaps even 90 years. But I was wrong. Completely wrong. ...
This marketing plan example analyses a competitor’s inbound marketing strategy: It can also be helpful to divide your competitors into Primary and Secondary groups. For example, Apple’s primary competitor may be Dell for computers, but its secondary competitor could be a company that makes ...
Tips for developing your skills and staying on top of marketing trends Keeping on top of the latest developments and honing your skills makes the difference between being a good marketing leader and an exceptional one. Here are some actionable tips to ensure you remain at the forefront of your...
This type of marketing is helpful because it uses an entity your target audiencealready truststo talk about your product. This makes people more comfortable making a purchase, because the recommendation is coming from someone they know and like. ...
Marketing fundamentals remain constant across B2B and B2C marketing, but the specific strategies and tactics differ because the audience is different. The key differences include: Decision-makers. Generally speaking, in B2C, one individual makes purchase decisions. In B2B, there often are many people...
Personalized marketing strategies give your business the ability to make strong connections with its customers on a very personal level. Consumers expect businesses to customize their shopping experience to their interests. Good personalized marketing makes for happier customers, increasesbrand loyalty, and...