The final part concludes with reflections on commonalities and differences between the two cases, on the applicability of the model to other social fields (e.g, economy) and on its implications for the analysis of globalization processes.Heintz B...
导言“新编跨文化交际英语教程·教师用书”主要是为使用“新编跨文化交际英语教程”教 师配套的教学指南。“新编跨文化交际英语教程”是在原有“跨文化交际英语教程”的基础上 经过全面、系统修订而成,我们对全书做了较大的更新和完善,调整和增补了许多材料,力 求使其更具时代性,更适合教学实际和学生需求。 为了进...
internationalization is the process that allows localization to be accomplished successfully. As an example, if a firm wants to localize a certain software program, web site or application, internationalization makes it possible for
While those two steps lay the foundation for a solid globalization process and marketing strategy, localization takes it another step further and focuses on the details—identifying possible pitfalls and optimizing the user experience to suit the expectations of a certain culture or region. Examples ...
That shift was in motion even before President Trump assumed office with a foreign policy agenda that distrusted both economic globalization and multilateral institutions. President Biden upon taking office pledged to “repair our alliances and engage with the world once again.” But the Ukraine ...
Learn about the scientifically proven benefits of good teamwork, and how you can leverage them for an even greater competitive advantage.
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I’d agree that there is a lot of good work on tendencies that matter to organizations—urbanization, globalization, particular technologies from 3-D printing to big data—and on their impact. Much of it has been done by the McKinsey Global Institute and published in theQuarte...
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An order management system (OMS) tracks stock levels across warehouses, combines order data across multiple channels, and coordinates with third-party logistics providers to get products to the customer, fast.