You only need to look at some of the most memorable brands to reflect upon whether, or not your company’s logo cuts the mustard. Evidently a logo that stands out is simple yet effective. The goal? To leave a key brand message in peoples’ minds so that, if they remember nothing else...
Tiffany & Co: The logo’s “Tiffany Blue” is a prime example of the power of color in logo design. This distinct shade of light blue exudes a sense of elegance, sophistication, and exclusivity that aligns with the brand’s luxury image. It’s so iconic that the color is instantly reco...
If you’re wondering what makes an excellent logo, check out this tremendously clever and innovative opening title sequence. Created with hand-carved stamps on paper andhand-animated before being composited onto a computer-designed background and combined with text, the title sequence ofCatch Me If...
For example, think of a time when you saw somebody sipping coffee from a Starbucks cup, you instantly knew where that java came from. Or how some of the best podcast logos are instantly recognizable. This is how a strong logo can help create powerful associations in your customers’ minds ...
Whether you’re in the design phase of creating a logo, going through a brand refresh, or simply curious about what a logo represents, this post covers it all.
What does a logo do?Logos do something aside from looking pretty, right? Yes! Logos serve many functions.A logo makes you stand out from the competitionPerhaps the most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses.Logo ...
Logos are a visual cue that triggers instant recognition and recall. A strong logo helps customers associate specific qualities and experiences with a brand, building familiarity and trust. It becomes a symbol of the brand’s reputation and sets it apart from competitors. ...
What makes a good logo? A successful design may meet the goals of the design brief, but an enviable mark with the potential to become iconic will capture a brand’s essence through simplicity, relevance, and distinction. Keep it simple Often, a glance is all that’s afforded to a logo ...
How better can the word “Target” be expressed than by a real target. Makes sense! Heavy use of the color red and the impressive elegance distinguishes the famous brand logo. Many of the logos that we’re going to discuss in the piece have been checked for a time due to their beauti...
Building a strong brand image and brand identity isn’t something that happens overnight. It’s measured in strategic interactions, knowing who your customers are, and understanding your competition. If you’re looking to measure your brand image,contact ustoday or check out ourbrand experience ma...