Display ads are great for telling a fast visual story while showing off a brand’s identity. They’re usually more visually appealing with very little text. 2. Video advertising Video ads are quite popular in today’s digital marketing environment, and it makes sense. Video advertisements are ...
As most of you would be aware, I now work for a small ISP. As part of the salary package, I get an uncapped broadband account. In this country, “uncapped” and “unlimited” broadband is frequently advertised, but almost never delivered, so this benefit is a pretty cool thing in my ...
Google is tinkering with its algorithm all the time. Hundreds (even thousands) of small changes might roll out each year. However, the big, headline-grabbing core updates happen less frequently. Typically a few times a year, at most. Think of it like the difference between rearranging a few...
Small businesses can compete.Inbound marketing is cheaper to execute, so smaller businesses can compete with bigger companies for leads on the internet.SEO strategiescan replace some advertising spending because it makes content more visible on search engines and other customer-facing channels. Word-of...
If anything, gaming the algorithm is more likely to backfire. We found that the number of Google updates has increased substantially over the last ten years, from 1000 in 2015 to 5429 in 2024. While most updates are small changes that the average site owner won’t notice, some—called ...
Some clear signs that your car battery is going bad include a slower-than-normal starting engine, a clicking or cranking sound when you turn the key, intermittent sparks that cause your car to backfire. Are lithium ion batteries deep cycle? All lithium-ion batteries are deep cycle, which mea...
It’s a fair perspective, but it can backfire in a big way. In today’s blog, we’re highlighting what happens when you stop SEO and pause your digital marketing – specifically as it relates to this crisis. If you don’t know us, WebTek is a full-service digital marketing agency ...
user identity — that is, one that makes predictions based on your audience’s actual behavior, rather than their demographics. This way you’ll know your ad is likely answering consumers’ questions on how to solve specific problems, increasing the chance of engagement and conversion. Leveraging...
Creating anXML sitemapfor search engine optimization (SEO) and user guidance involves making a structured file that helps search engines explore and understand your website better. This map makes it easier for search engines to find all your web pages, so they can show them to people who are...
“It skipped the education step. We need a ‘learning revolution ‘if we want people to actually use it.” Enabling environments for learning to use blockchain don’t exist in conflict zones. The knowledge is held by a few individuals, and this makes long-term support and maintenance of ...