Narratives are an important tool in organizational theory, but we need a better analysis of their affordances to be fit for the purposes of the arts and cultural sector. This article considers the relation between the concept of narrative as a theoretical object and its use in the practical ...
So conjure a backstory for yourvillain.Make him real and believable and credible—even attractive in many ways. And while you’re writing yourstory,see how many boxes you can check off on this list of characteristics that pertain to your villain. The more that apply,the more successfulyour n...
If content marketers understand what makes their audiences tick – that is – if they know what they care about, what they’re interested in, and what information they want, the marketer will be more likely to craft wildly successful campaigns than someone who simply got lucky. Al...
The proliferation of social media and online review platforms makes it extremely easy for satisfied or disaffected customers to preach your strengths or decry your weaknesses in public forums. This means there are real commercial risks involved with having a poor user experience.Content marketing is ...
The story was about Under Armour’s work with not-yet-famous athletes who it believes will make it big. I began to wonder if rising social media influencers can also be targeted early and cultivated before they hit their prime? The story,“How Under Armour plans to become the world’s ...
accurate and error-free in both reporting and expressing opinions. When a politician or other makes inaccurate statements, it is the duty of a credible newspaper to report the inaccuracies. “Inaccuracies” might or might not be lies. It depends on the intent. Many today are not only...
The availability of credible and convincing evidence is the key to successful advocacy. For example, evidence was identified as significant in the implementation of the free MCH services in Anambra State. Powerful videos of graphic images used for advocacy triggered a sense of sympathy, fear of civ...
Sponsored content on third-party platforms that are credible to your buyers Retargeting Benefits of Paid Media Strategies Immediate results as soon as the ad begins Fast lead generation and traffic to owned media You set the strategy. Even though you don’t own the channel, ...
How can you then be credible in the face of China if you’re weak in the face of Putin?” The bottom line is we are watching a game of Russian Roulette with unbelievable consequences. We all better pray Trump gets this right. But if he does, this actually has the potential to make ...
Personally I prefer -- and for the purpose of this article -- we should use a more measurable approach to define just what makes a good leader. In the article What is a Leader I've defined it as "a credible person who can alters one's thought, feelings or actions in a manner that...