But, not all landing pages are created equal and knowing what makes a good landing page can help you engage your audience more effectively. Potentially increasing sales, brand awareness, and customer loyalty. Read on for landing page tips, including why you should use them and what makes them ...
But there are a lot of othergreat reasons to create landing pages, the goal with a click-through landing page is always the same — to provide information so the reader will take the desired action — click the call to action (CTA) button. What makes a good landing page? What makes a...
A landing page is a webpage designed to persuade users to take a specific action. For example, signing up for a newsletter, purchasing a product, or registering for an event. Users often arrive at landing pages via a pay-per-click advertising campaign. But they may also find your landing ...
A good landing page is the equivalent of a baseball mitt — it catches the traffic that your marketing campaign pitches to the audience. This means that the landing page you create should be specific to the type of traffic that it’ll be catching. For example, if your marketing campaign fe...
A good landing page always includes: A compelling headline A persuasive subheading with a clear value proposition An obvious call to action (CTA) Depending on the goal of the campaign, a landing page can also include: A striking hero image or video ...
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short). It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketin...
This is why a landing page should have a clear visual hierarchy and value proposition, and should be tested for the best conversion optimization. What makes a homepage different from a landing page? There are a handful of things that set homepages and landing pages apart. Homepages have: ...
What is a good landing page conversion rate? When you look across different industries as a whole, a conversion rate of 10% or above generally means things are looking pretty bright. But it’s important to keep an eye on your competitors and see how you stack up against them—if your ...
What is a landing page? Learn how to use landing pages to skyrocket your campaign ROAS with examples from leading brands.
For the complete answer to “What is a landing page?” check out our articleWhat is a Landing Page? Every sector can implement landing pages effectively. If you start to consider that, at its foundation, a landing page is very simply “a page built for a single conversion objective,” it...