Today, we’ll look at the core components of any good PPC campaign. Unbiased Information in Your Ad Copy People are bombarded on a daily basis with an unprecedented number of advertisements. From TV and streaming service ads to mailers and digital links, most users are more desensitized than ...
What is a marketing agency? A marketing agency helps businesses attract, nurture, and convert users through online and offline channels. Learn more now!
Advertising through email, or email marketing, is a useful way to acquire new leads and possibly make conversions. For one thing, having the email of site visitors means they already have some interest in your business. Following up with emails about your products and services makes them more ...
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What makes a good video ad? How can a company connect video ads to a larger campaign? What are the benefits of running video ads? What are the challenges of video advertising using video ads? Do video ads have limitations? What are the most common KPIs for video advertising campaigns? How...
Decisionis when the lead makes a purchase and becomes a paying customer. Target this stage of the funnel to encourage purchases. Customers at different stages in this journey have different needs, meaning that different types of ad content may be necessary. Understanding which part of the journey...
Since leaderboard banner ads pop up above all other content on a page, they seem bigger and more immediate than other types of advertising. This makes them especially effective in getting site visitors to convert. A good CTR is vital for a publisher’s success as it directly affects his reve...
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When it comes to determining what makes a good landing page, using fewer words is better. People’s attention spans are short. Keep your copy conversational and make sure it matches your brand voice. Add compelling headers and include a clear call to action that inspires people to engage with...
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