On the other side of Search are PPC keywords. PPC keywords are terms you choose to rank for in order to increase brand visibility and foster website growth. You can bid on your keyword choices, and when you win your bids, you will rank at the top of the SERP like these businesses bel...
6.7Take a Long Hard Look at Your Competitors 6.8Keep track of your keyword performance 6.9Bonus Tip: Keyword Research by Location 7Keyword Research FAQs 7.1What’s the Difference in Long-Tail and Short-Tail Keywords? 7.2How Do I Determine a User’s Search Intent?
Keywords can be broad and far-reaching (these are usually called "head keywords" or “seed keywords”), or they can be a more specific combination of several terms — these are often called "long-tail keywords." The long tail of search,accordingto Moz's Marketing Scientist Pete Meyers is ...
Free analysis tools are free for a reason and by using them it is highly unlikely that you will find many untapped keywords – keywords that not many people are competing for. These “untapped keywords” are the keywords you need to be targeting. They could prove to be invaluable as they ...
Competitor-based keyword research toolsassess what keywords your competitors are already ranking for and evaluate if you could do better. For example, you have to enter the website of a competitor like ‘healthline.com’ and see what keywords they are already ranking for: ...
InPPC, we target keywords by bidding on them and using them in our ads and landing pages. Search queries, on the other hand, are the real-world terms that people use to find those pages through paid and organic search. So, for example, you might bid on the keyword “skinny jeans.”...
Write down who your competitors are. Make a simple list. Now, go back to the keywords that you've written down at the beginning of this step and type them into your preferred search engine. See what websites come up. Use these websites to complement the list of competitors. In my expe...
White says, “One of the big things I tend to focus on is who [my clients] share similar keywords with. It opens their eyes to understanding who they think their competitors are and who their competitors are, which are two very different things in Google.” White raises an excellent ...
Look at these keywords for one of my recent posts that I’ve tracked using RankReveal. The keywords in the white rows are keywords that I manually key in to RankReveal to track. These keywords are keywords that I’ve targeted for this post. And as you can see, they are ranking very ...
If you are rewriting your title tags to optimize them better, assess and record your search engine rankings, traffic, click-through rate, andconversion ratebefore you go live with your edits. Then, give a reasonable period of time for the impacts of these changes to be felt. Finally, measur...