Simon Sinek, author of the bookFind Your Why: A Practical Guide for Finding Purpose for You and Your Team, writes that it is only when you understand your “why” (or your purpose) that you’ll be more capable of pursuing the things that give you fulfillment. It will serve as your p...
My Vistage chair recently replayed Simon Sinek’s ted talk, “Start with Why”, in our monthly key group meeting. “Start with Why” is a commentary on what drives people to buy products or services, and suggests that people don’t buy what you do, they
「黄金圈法则」是营销大师 西蒙·斯涅克(Simon Sinek)在《从“为什么”开始》中提出的理论。 黄金圈由3个同心圆构成,由内到外分别是:▫️Why:做事的目的▫️How:达成的路径▫️What:具体的事项 ⭕️如何运用「黄金圈法则」? 黄金圈法则不仅能用于市场营销,如:开产品发布会,还能用于职场中提高效率,如...
Everyone has a WHY. Your WHY is the purpose, cause or belief that inspires you. Knowing your WHY gives you a filter to make choices, at work and at home, that will help you find greater fulfillment in all that you do. It is one of life’s greatest joys to wake up in the morning...
Rule #2: Say WHY you do what you do The reason simply saying the thing (or things) you do is ineffectual is because phrases like “senior marketing associate” or “VP of consulting” don’t define who you are. Your passions and your motivations do. Take that previously mentioned instance...
The Golden Circle, made up of three levels, is atheory devised by Simon Sinek. The “why” Since, as Sinek says, “People don’t buy what you do, they buy why you do it,” the question of “why are we in this business?” should be the focal point of any brand. Naturally, smal...
As Simon Sinek suggestedin a viral TED Talk, start strong by understanding the “why” behind your business. This “why” is your brand purpose — the core reason your company exists beyond making a profit. It’s about the impact you wish to have on the world and the difference you aim...
simon sinek: how great leaders inspire actionwhy-how-what从前往后思考的人,和从后往前思考的人,代表了两种人生。人们追随领袖,是追随自己的梦想,是为自己的未来买单。人们会相信“dream speech”而不是“plan speech”。大家购买你的东西,是因为believe what you believe. ...
“we provide software and services….., we sell this…” As Simon Sinek says, it’s virtually impossible for our people and customers to connect with us in a meaningful way, with just the “what.” While we often start with the What, there is always a why that underlies it. It may...
45. Working hard for something we don't care about is called stress; working hard for something we love is called passion. —— Simon Sinek 努力做自己不在乎的事叫做压力；努力做自己喜爱的事叫做激情。46. Patience, persistence and perspiration make an unbeatable combination for success. —...